Once upon a time, we all listened to - and learned from - stories. They were full of magic and wonder, wisdom and surprise. Then somewhere along the line, we grew up, which is a darn shame.
This kit provides you the tips and tools to lead story telling in your qualitative market research. Included in this kit are 2 small wall size StoryBook templates, 2 wall size Circle Around templates, and 1 wall size Gap Analysis template plus a 16 page Leaderguide for Storytelling in a qualitative research setting. The graphic templates included are printed on 24 lb white bond large format paper.