Connecting with and mapping a consumer experience through stories
Once upon a time, we all listened to--and learned from--stories. They were full of magic and wonder, wisdom and surprise. Then somewhere along the line, we grew up.
Which is a darn shame. Because the techniques used to create and understand stories can be equally useful in the grown-up world- for instance, to help you learn about target audiences, identify unmet needs and enhance the act of communication itself. So, we're making stories accessible again, in the form of a paritcularly effective tool called the story collage.
Check out our approach with this LeaderGuide, collage stories and visual thinking...just amazing and magical!
This LeaderGuide comes as a downloadable PDF