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Storytelling Kit LeaderGuide Downloadable PDF


Product Description

Connecting with and mapping a consumer experience through stories

Once upon a time, we all listened to--and learned from--stories. They were full of magic and wonder, wisdom and surprise. Then somewhere along the line, we grew up.

Which is a darn shame. Because the techniques used to create and understand stories can be equally useful in the grown-up world- for instance, to help you learn about target audiences, identify unmet needs and enhance the act of communication itself. So, we're making stories accessible again, in the form of a paritcularly effective tool called the story collage.

Check out our approach with this LeaderGuide, collage stories and visual thinking...just amazing and magical!

View table of contents here

This LeaderGuide comes as a downloadable PDF 


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